Minamoto Kitchoan Ginza is a Japanese confectionery company that specializes in traditional Japanese sweets, known as wagashi. The company was originally started in Okayama in 1947, with the aim of preserving the art of traditional Japanese confectionery. The name “Minamoto Kitchoan” comes from the surname of the Minamoto clan, which was one of the most powerful clans during the Heian period in Japan, and “Kitchoan,” which means “home of noble confectionery.”

Since its founding, Minamoto Kitchoan has become one of the most well-known and respected wagashi makers in Japan. The company has been recognized for its commitment to quality and craftsmanship, and has won numerous awards for its products. In addition to traditional Japanese sweets, Minamoto Kitchoan also offers a variety of seasonal and limited edition products that showcase the creativity and innovation of its master confectioners.

One of the defining characteristics of Minamoto Kitchoan’s confectionery is its focus on seasonal fruits. Each season, the company sources the freshest, highest quality fruits from local farmers and uses them to create exquisite and flavorful wagashi. For example, in the spring, Minamoto Kitchoan might use cherry blossoms, strawberries, or yuzu to create delicate, fragrant sweets. In the summer, they might use watermelon, peaches, or blueberries to create refreshing and juicy treats. In the fall, they might use persimmons, chestnuts, or sweet potatoes to create hearty and comforting sweets, and in the winter, they might use citrus fruits, pears, or apples to create bright and flavorful confections.

In recent years, Minamoto Kitchoan has expanded beyond Japan, opening stores in New York, London, and other major cities around the world. The company’s commitment to preserving and promoting the art of traditional Japanese confectionery has made it a popular destination for both tourists and locals alike. With a focus on quality, craftsmanship, and creativity, Minamoto Kitchoan is poised to continue its growth and success in the years to come.